Every ride, every mile, every jump, barrier, root section, climb, interval, berm, and drop... Industry Nine delivers unyielding performance with style. Manufactured and handbuilt in our Asheville, NC shop, each i9 product is made with you and your ride in mind. With an array of fitment options, the highest performing hubs, wheel systems and components, and 11 custom colour options, we have the part and colour to dial your ride. We are all-in with everything we do - people, products and our community. You buy i9 because the details matter between a great ride and a long hike. And well, we aren't here to take a hike.